If it is him, getting caught threw a wrench in the meaning of his actions. Before he got caught, the only news was about how evil the execs are. Now it's all about him.
Of course it will work. They are objectively terrible people that will openly celebrate any pain done to anyone, including themselves, if they just get to add one more ounce of hate to the world.
I went to r/conservative on Reddit just for fun and some of them are already flip flopping. Most are getting down voted to hell, but it was noticeable. But at the same time I wouldn't be surprised if it was bots trying to turn everyone against each other, as is tradition.