My head cannon is that Steven Segal films are actually just a front to launder money, because clearly no one is buying tickets and they keep making them.
My dad used to watch them on cable all the time, had a few of the vhs versions as well. The target demo did enjoy them, it’s just that no one outside of it did.
I don’t think he’s seen any of the new extremely shit ones, but the mid/late 90s movies were what you expected out of standard action flicks of the time
He continues to shoot at 0:48 when he is literally looking the opposite direction. This is a subtle nod to the fact he's contractually entitled to hit his character's targets.