My head cannon is that Steven Segal films are actually just a front to launder money, because clearly no one is buying tickets and they keep making them.
My dad used to watch them on cable all the time, had a few of the vhs versions as well. The target demo did enjoy them, it’s just that no one outside of it did.
I don’t think he’s seen any of the new extremely shit ones, but the mid/late 90s movies were what you expected out of standard action flicks of the time
Extra noticeable that he stopped receiving these kinds of awards after 2003, even though he never stopped making movies. The movies just became so bad that he isn't even eligible for bad movie awards anymore.
His reddit AMA was hilarious.
"What's one of the most interesting things you've done to one of your Russian sex slaves?"
"Is it true that Gene Lebell made you shit your pants?"
I think it's more that when the movie came out, he was actually popular for braindead action movies. It was advertised heavily as a Steven Seagal movie, but he was barely in it. It was deceptive. His presence or absence didn't affect the quality of the movie significantly either way, but it was a 'huh' moment in time.