We should also penalize the platform, in this case YouTube, if the offense was demonstrably committed for the sake of posting content on these platforms for personal gain. That way we also disincentivize this kind of behaviour at the source.
I mean for the dumb stunt, what should have happened is that he died from it or at least permanently removed himself from the gene pool. Considering how stupid it all was, and how many points of failure the whole scheme had, I guess chances weren't even bad.