Shoppers can be made to feel sorry for single bananas, study finds
Shoppers can be made to feel sorry for single bananas, study finds
www.theguardian.com Shoppers can be made to feel sorry for single bananas, study finds
Researchers say supermarket customers are more likely to buy a piece of fruit labelled as a ‘sad single’
You're viewing a single thread.
17
comments
It's pretty well established that humans can empathise with inanimate objects. It just sucks (but isn't surpriusing) that people think "okay, but can I use empathy to make money?"
Has been used in advertising for a while. Like this classic:
This is brilliant.
If it helps, the article says these bananas also contribute to a large part of food waste which is also bad.
But yeah this study was probably funded by the grocery store chain to sell more bananas.
You've viewed 17 comments.