It's because no other social media platform currently meets their requirements. Other platforms either functions significantly different from twitter or it lacks the reach that a politician needs in order for it to be worth their time.
Last time I was on mastodon during one of the many twitter migrations there was a long post saying that people should hold of on auto-blocking people that don't caption the images they post because new user haven't learned the cultural rules of mastodon. Is that a thing? I don't know, could be a particular part of mastodon, I don't know.
Point is that serious public figures have been trained to be careful when adopting new social media.
Hi. Nobody here 👋
I enjoy Mastodon and although nowhere near the same engagement as Shitter, I enjoy the content more.
Some people like different things
Yep. I mean in the end it has no product. It's just billboard/ad space, in the world of commerce. Sure, it's a lot of ad space, but ad space in the digital world is also effectively endless, so the percentage still isn't actually that relevant as it can shift in a moment's notice.
Say... if a neonazi buys the platform and brings all his friends with him.
But beyond an office he's not even paying for and so on, Xitter got... nothing. They have no actual product that can be liquidated, no supply chains worth any money, nothing to rent/sell out beyond said adspace. Like many digital companies they rely entirely on hype for all their perceived value.
It still has a big enough user base and brand recognition that they could put things back on course if they really went for it. The only permanent damage is the brain drain from firing a lot of people that has experience in running twitter.
Yes, twitter is the brand. The first action of a sane buyer would be to put the bird logo back. 20 billions of its current value comes from the fact that they still own that name.
I don't know about the active userbase so who knows. Personally I don't think the Twitter brand is as strong as it was a year and change ago.
Even without the change to X, is there anyone who feels that Twitter is anything more than a shell of its former self? It's not as simple as just bringing back the bird, in my opinion.