FTC launches probe into 'surveillance pricing' that it says links cost to customer data
FTC launches probe into 'surveillance pricing' that it says links cost to customer data
The agency is seeking more information about how AI is used to change pricing rapidly based on data about customer behavior and characteristics.
The FTC has sent mandatory notices for information to eight companies it says engages in "surveillance pricing", the process by which prices are rapidly changed using AI based on data about customer behavior and characteristics. This process, the FTC claims, allows companies to charge different customers different prices for the same product.
The list includes Mastercard, JPMorgan Chase, Accenture and consulting giant McKinsey. It also includes software firm Task, which counts McDonald's and Starbucks as clients; Revionics, which works with Home Depot, Tractor Supply and grocery chain Hannaford; Bloomreach, which services FreshDirect, Total Wine and Puma; and Pros, which was named Microsoft's internet service vendor of the year this year. "Firms that harvest Americans' personal data can put people's privacy at risk," FTC Chair Lina Khan said in a news release. "Now firms could be exploiting this vast trove of personal information to charge people higher prices."
Airlines should be on that list too.
Hopefully they look into cars collecting data on you as well
There's so much information asymmetry between business and consumer. I would not mind if companies varied prices based on data, but did so transparently. With numbers and reasons why they were raising or lowering the price that I'm offered.
Of course, they'd never do that. Not without some aggressive regulation.
Edit: typo that completely changed my meaning
I'm not okay with companies charging different prices to different people, with a few exceptions like discounts for low-income people. Adjusting prices to squeeze the maximum amount of money from each individual should be illegal, and IIUC, it is in the EU.
We really need to make data worthless to these companies. There is an OS called qubes that allows you to isolate each application to its own container. I'd really love the ability to have each session with each website be its own container. Like Firefox tab containers but on steroids with each website being isolated.
Bluefin/Aurora Linux does this, but it’s a bit nerdy
True transparency would essentially boil down to, "fuck you, because we can, that's why."
If you go through a drive through or to a gas station they can grab your license plate number with a camera and associate it with the information from your credit card.
Somehow a big grocery chain not only got my address to send unsolicited coupons but they kept a history of everything I purchased and sent coupons for stuff I purchased often. All from using my bank issued debit card. I was so creeped out that I stopped shopping there.
Stores have been using your phones Bluetooth Mac address to see where you walk around and linger for at least a decade. I assume they use cameras to do it now. They can also use facial recognition, at least in most states.
I drive about 15 miles out of my way for gas. There is an old bait shop + gas station. It takes about 10 minutes longer to fill up, but there are no cameras or ads, and I can get a tube of crickets while I am there.
Okay, but couldn't you look at this as them charging some people LESS? Like, if they know I'm not going to buy their trinket at $10, but I'm likely to buy it at $1 boom, "saved" me 9 bucks!
Plus, fuck the rich, they can pay more than me, I don't care.
But also... Stop fucking spying on everything I do!
It's not about less. It's about then maximizing profits and they aren't about to give anyone a discount. They want to know how much higher they can go before you refuse. If it's lower than their typical project margin, they won't care if you don't buy because you weren't going to be in the customer pool anyway.
You want to take their money? They want to take yours. Sounds about right.