Threads usage drops by half after initial surge

Lenny had a similar surge and drop after the Reddit migration. It’s not super surprising and not exactly a mark of death either

It's not really surprising now that the hubub and FOMO has died down.

I'm going to cheer when it burns but let's not get ahead of ourselves. All platforms have a drop off after the initial surge, what matters will be how steady the active users stay.

Threads is horrible. My feed starts with a bunch of crap. I see some of my follows after scrolling a fair bit

It's missing half of the features and skews toward corporate content I can't unsubscribe from. It has potential given the Instagram connection, maybe if they interate.

@L4s in predicting that Threads will be the microblogging platform of choice for the casual users. It’s super easy to use and it being tied to Instagram means instant followers.