Frank is on some sort of magical flyin contraption that drops him on his head. His corpse is found by an Ogre who sells it for meat. A chicken buys the corpse who proceeds to drag it along. The devil appears, however, rather than dragging frank to hell/afterlife, he decides it would be better to be dragged around by the chicken in a car. As such, frank does not pass on into the next life and gets up. He bumps into the ogre who dies of shock at the sight of him. The ogres body collapses right by the sign, where frank - whose luck has ultimately taken quite a turn - sits and awaits a customer.
I think there could be some more lore to the devil and his behaviour since it's pretty hard to understand otherwise.