I mean, I don't think they ever said "you're all right, we'll never do anything like this again and retire the entire idea".
They said they were reassessing the security concerns. Which they did, and are trying again with slightly different methodology.
I'm not telling you to like the feature idea, but you're acting as if Microsoft is trying to hoodwink people in this specific case, when they are actually just doing what they said they were going to do.
What they're doing is likely to work because it follows the pattern of outrage, waiting out the outrage, and doing the thing that caused outrage anyway.
It's what they want, and unless something remarkable happens, they're going to get it. They're competent at it, fucked up as it is.