6mo ago

Don’t market the Godfather’s new movie with fake AI-generated reviews, it won’t go well for you

pivot-to-ai.com Don’t market the Godfather’s new movie with fake AI-generated reviews, it won’t go well for you

Megalopolis is the new film directed and self-funded by Francis Ford Coppola. Lionsgate are distributing the $120 million film and hired marketing consultant Eddie Egan to promote it. Megalopolis …

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My most charitable interpretation of this is that he, like a lot of people, doesn't understand AI in the slightest. He treated it like Google, asked for some of the most negative quotes from movie critics for past Coppola films and the AI hallucinated some for him.
If true it's a great example of why AI is actually worse for information retrieval than a basic vector based search engine.
- yeah, I'm thinking he mistook it for a search engine
  
  Probably because a lot of AI/LLM promotions imply that is a use case.

While I'm sure that some people were cool on The Godfather when it came out, it was the highest-grossing film of 1972 and won Best Picture at the 1973 Oscars. That's not exactly a good example of a movie being vindicated in retrospect.
- Indeed, here's Pauline Kael on The Godfather in the New Yorker:
  https://www.newyorker.com/magazine/1972/03/18/the-godfather-movie-review-pauline-kael
  
  Organized crime is not a rejection of Americanism, it’s what we fear Americanism to be. It’s our nightmare of the American system. When “Americanism” was a form of cheerful bland official optimism, the gangster used to be destroyed at the end of the movie and our feelings resolved. Now the mood of the whole country has darkened, guiltily; nothing is resolved at the end of “The Godfather,” because the family business goes on.
  Wow, it's nice that that doesn't feel at all relevant in this, the year 2024

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