Don’t market the Godfather’s new movie with fake AI-generated reviews, it won’t go well for you

My most charitable interpretation of this is that he, like a lot of people, doesn't understand AI in the slightest. He treated it like Google, asked for some of the most negative quotes from movie critics for past Coppola films and the AI hallucinated some for him.

If true it's a great example of why AI is actually worse for information retrieval than a basic vector based search engine.