Technology @beehaw.org Pete Hahnloser @beehaw.org 3 mo. ago

Lionsgate Marketing Consultant Built Movie Trailer Filled With AI Generated Fake Movie Reviews Of Old Films

www.techdirt.com Lionsgate Marketing Consultant Built Movie Trailer Filled With AI Generated Fake Movie Reviews Of Old Films

I’ll admit, when I’ve been able to witness some of the fuckery around the use of artificial intelligence in stupid ways, some part of me has always gotten some amusement at those being …

I did see this trailer or at least part of it somehow and thought they were joke quotes. The ChatGPT connection isn't really the issue here, it's fucking lorem ipsum in production (that's why it's used; this is what inevitably happens otherwise). They don't have an AI problem; they have a process problem if there's no editing or at least fact checking vendor collateral before it goes live.

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"Built"? Did an LLM "build" their title, too?
- Now hold my beer for a second, English is just my second language, but "built" is past tense for "build", isn't it?
  
  They build a trailer filled with AI → Present tense, i.e. they are doing it right now
  
  They built a trailer filled with AI → Past tense, i.e. the trailer is finished.
  
  Nobody says they "built a trailer". Created, edited, made, maybe even "put together". But not "built". It technically works, but it's still wrong.
  
  *Thinking about it more, I'd bet the program mixed up the word for house trailer or something else physical. Build/built would track better for that.
  
  I think the issue is that this marketing consultant didn't build anything. They just prompted an LLM to generate output
Thats a really weird play on their part.. But other that that, the movie looks like it could be good
“Lionsgate is immediately recalling our trailer for ‘Megalopolis,’” the company said Wednesday. “We offer our sincere apologies to the critics involved and to Francis Ford Coppola and American Zoetrope for this inexcusable error in our vetting process. We screwed up. We are sorry.”

Certainly an interesting light into how trailers are made - entirely separate "film" almost.
Seagull consulting has come to marketing, I see.

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