why the fuck have they all glommed onto 'brat' so hard?
Because the artist that made "Brat" said that "Kamala Harris is brat" and endorsed her. It's coming from inside the house... If Charli XCX didn't want her music associated with this nonsense, she should've avoided endorsing the next head of the empire.
I believe its because its a word that they're familiar with and the intent can be guessed. It's pretty much how an old envisions youth language, take a word that is used to chastise and self-identify with it because breaking rules is cool.
Compared with "rizz" for example it's much more accesible.
Charli's last moments of fame tbh. The 2010s are nearly entirely in the rearview and that includes culturally, she too will be forgotten for this decade's british pop singer.
Possibly, but then again, whatever her next album is it'll get millions of listens. By sheer number of fans it'll be culturally relevant. And in all fairness 'brat' wasn't utterly bog-standard pop like most of the other shit these days.
She's found a way in with the new generation of 'it' girls. I think it could see her through a long time.
this is the most relevant she's been ever, and I say that has someone who's been a passive enjoyer of her music since I got her first album in a /mu/ share thread