Advertisers plan to withdraw from Twitter in record numbers | CNN Business
Advertisers plan to withdraw from Twitter in record numbers | CNN Business
A record number of firms plan to cut advertising spend on X next year because of concerns that extreme content on the platform could damage their brands, dealing another blow to the financial fortunes of Elon Musk’s social media company.
I’d love to know the returns any of these companies are getting on advertising there… it was already pretty bleak before the takeover.
Wow, so brave. Why are they still there?
If Nike is one of these planning to withdrawal advertising with them I'll be very disappointed. They need to just do it.
Sounds like they are trying to double dip by still using it as an ad platform but saying they are working on backing out but also appealing to people that hate bigoted idiots as well.
Plan? Just do it.
Money has been spent, budgets committed, etc. Think of it like steering a large ship. You may turn the wheel immediately, but the ship will take time to adjust it's course.
Often there are contracts. Sometimes for a very long time, often multi-year. There are sometimes escape clauses (like a morality clause for a spokesperson), but these aren't easy to invoke.
I suspect many of them are up for annual review/renewal, when they can be terminated without penalty. It might also just be an attempt to get better terms.
Yup. Every company still on there is a Nazi brand. If they actually cared about that they’d pull their ads immediately.
Is there a list of companies still showing ads there? I will gladly avoid them all.
About fucking time. I'm just sick of the "news" about X. Hopefully it disappears for good.
Apparenrtly the "plan" would only drop Twitter down to $2B a year.
That plus Musk putting in whatever's needed - it's not going anywhere anytime soon.
Now, if people mass left the platform, that would change things. But it's still suuuuper popular, because people fucking suck.
Elon has fucked around so much at this point, he should eventually be enduring a never-ending streak of find outs.
Musk plans to sue advertisers planning to withdraw from x in record numbers.
That’ll surely fix it
Well he did tell them to go fuck themselves, so it’d make sense for them to decide to just fuck right off.
pertinent numbers
a net 26% of marketers plan to decrease their spending on X in 2025
Only 4% of marketers overall think X ads provide “brand safety” — certainty that their ads won’t appear alongside extreme content —
The 4% may represent lumpy pillow manufacturers, sellers of freeze dried survival food, random cryptocurrency products, and Trump 2024 flag/tshirt providers.
The spokesperson added that X’s “brand safety rate is on average 99%, as validated by DoubleVerify and Integral Ad Science,” companies that analyze the value of digital advertising placements.
"But that 1% remaining will have your products featured next to ads denying the holocaust, hate speech against LGBTQ+ communities, and ads discrediting proven science in favor of, oh I don't know, phrenology or something" -the spokesperson probably
And "WE BUY GOLD!!!!*"
*for a fraction of its actual value
Knowing nothing about marketing, I figured that after threatening to sue his advertisers there would have been a full-stop on incoming customers and, at the least, a spending level freeze by existing customers.
I generally avoid voluntarily giving money to people threatening to sue me.
If you are wondering, some of the companies still advertising on Twitter are Samsung, State Farm, The Athletic, and DirecTV.
I’m going to contact my State Farm agent about this. Maybe Geico or Progressive are more adverse to Nazis.
Again? I thought they already left and then there was a lawsuit cause of it.
They gutted Youtube for far, far less.