A Logo on a Prosthesis Is Like a Tattoo You Didn’t Ask For

The article explains why this is risky. Were I in possession of a bionic limb, I personally couldn’t afford to replace it so it wouldn’t be worth the risk.

Once companies have branded their products, tidily and permanently painting over or erasing the logos can be challenging and expensive. Generally, a clinician will offer to customize a limb’s socket (the part that covers the residual limb). But many prosthetics techs are hesitant to alter bionic parts. Damage the product while customizing it, Dez Joseph, a prosthetist and orthotist in New York City, told me, and that could invalidate the warranty on a device that can cost as much as or more than a Jaguar.

Insurance also won’t cover the work, because it’s considered cosmetic, Joseph said. And because getting insurance approval for prosthetics can already be a battle, for some people professional customization is effectively impossible. Certain companies, such as Ottobock, offer gloves made to resemble hands (complete with wrinkles), which conceal any labeling, but Schneider and Joseph both told me that these covers can hinder some of the device’s efficacy.