I get that this is mostly just a meme at this point, but it's really not a bad naming system. The switch from plus to max was a little weird but it kept things from being iPhone pro plus. It goes
Item
Iteration
Tech specs
size
Which is more informative than a lot of other options. Not a diehard fan or anything, but the hate for this particular issue seems overblown.
I’ve seen so many jokes about the naming at this point that I’m pretty sure most folks making those jokes actually think Apple made an iPhone 15 pro plus max.
They’ve been so consistent with naming since the 12 it’s actually been rather nice vs other vendors.
It's not hate (why would I hate a phone), it's ridicule. Reminds me of the term "bulshytt" from Neal Stephenson's Anathem.
bulshytt: Technical and clinical term denoting speech (typically but not necessarily commercial or political) that employs euphemism, convenient vagueness, numbing repetition, and other such rhetorical subterfuges to create the impression that something has been said.
They could've picked any other word and used it for the same purpose. Maybe an iPhone Pretzel Rectangle, but of course those are more syllables then the marketing team would've liked.
Even with your helpful explanation, I've only a vague idea of what it means; specifically, points 3 and 4. It has "Pro" specifications and it is "Max" size. Professionals use this phone? This is the largest item this company can currently make? ¯\_(ツ)_/¯