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geosoco @kbin.social

Unity will quietly waive controversial fees if developers switch to its ad monetisation service - report

A fresh report into Unity's hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.

MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity's own LevelPlay ad platform.

The report quotes industry consultants that say this move is an "attempt to destroy" Unity's main competitior in this field: AppLovin.

Gaming @lemmy.zip
BrikoX @lemmy.zip

Unity will quietly waive fees if developers switch to its ad monetisation
www.eurogamer.net /unity-will-quietly-waive-controversial-fees-if-developers-switch-to-its-ad-monetisation-service-report
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Technology @lemmy.world
geosoco @kbin.social

Unity will quietly waive controversial fees if developers switch to its ad monetisation service - report
www.eurogamer.net /unity-will-quietly-waive-controversial-fees-if-developers-switch-to-its-ad-monetisation-service-report
547 77
Games @sh.itjust.works
geosoco @kbin.social

Unity will quietly waive controversial fees if developers switch to its ad monetisation service - report
www.eurogamer.net /unity-will-quietly-waive-controversial-fees-if-developers-switch-to-its-ad-monetisation-service-report
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4 comments

  • Ah, so the decision is very anti-developer, very anti-consumer, and only has any neutral/advantage outcome for themselves.

    I feel really bad for the devs and studios scrambling to accommodate, but… Cool, I hope unity goes under for that choice :)

    Consumers. Don’t. Need. Or. Want. More. Ads. Especially on shit they already paid for. Fuck off with that double-dip shit, it’s exhausting.

  • Ah there we go. The thing places do now of making the unreasonable demands followed by ones that are also unreasonable but appear less so than the original demand. they done reddited them.

  • Assumably this will require an internet connection and identifying their victims, but blocking the internet connection and starving their greed is very easy, so I bet we'll see new DRM for unity soon.