According to someone who worked in marketing for pringles in taiwan, pringles consumers are more likely to be "type a" sorts - controlling, finicky, prefer heavily structured environments, highly value neatness, etc.
Makes sense, because the flavor/satisfaction to dollar ratio isn’t great. But it’s the only chip you can get in a neat stack and easily individually count out.
Unfortunately reality doesn't always work out the way maths intended it to. Almost all the ones I've gotten had many of them broken. Makes for slick marketing though.