Fun fact, I recently promoted Lemmy on r/place (it's the only reason I go on reddit now. Not for place, but to promote Lemmy) and all my comments were removed a few hours after.
I'm going to go against the grain here but from time to time I go to my country sub, have a look at people that seem unhappy with Reddit, and post a comment like "Hey, we have that alternative community there, if you want you can give it a try"
Our current Lemmy community is still very small, so I guess that's fair for now.
Nope. I've told my close friends about it and I share lemmy links to them sometimes. That's enough. Just share lemmy links instead of saving images to send. That will make people curious eventually.