Media licensing has been the greatest boost to profits for Lego while simultaneously causing a shift away from creative/imaginative building. Meaning, more people (adults) than ever are buying lego sets but they build what’s on the box and then it sits on a shelf forever, instead of modifying the initial build or taking it apart and making something new.
I’m not trying to criticize anyone’s hobby, and I too have purchased an expensive licensed lego set, built it, and let it collect dust on my shelf. It’s such an expensive way to get or build a model of something though. I much prefer making my own creations. And i could take apart this cool, big, expensive batmobile, but I don’t because it reminds me of a movie i like. Contrast this with my lego space sets, which i took apart almost immediately after building in order to build an even cooler, bigger space station with.
My kids do the same - they ask for Lego Minecraft sets or Lego Ninjago sets or whatever, build them and stick them on the shelf. They're horrified by my suggestion that they tear them down and build other random things with the bits. And, of course, a lot of the bits nowadays are so specialized that they have limited uses. When I was a kid most of my lego was just standard blocks.
I was a K'Nex kid more than a LEGO kid, but I remember both my K'Nex and LEGO sets coming with manuals that had directions for making dozens of things, all from the same set. That shit was awesome, and was a really good way to teach you the creativity and skills to go off script and make your own creations. Buying a LEGO set intended to make one specific thing seems counter to the original purpose of the toy.
Agreed, but what I've heard through is that Lego's finances were really struggling till taking the franchising deals. Given how good the quality of Lego always seems to be compared to cheaper brands, whilst I'd like old-style creative building (and cheaper!) Lego, I feel an unusual sympathy for them getting a bunch of money from these deals.
AUD$999.99 Go fuck yourselves Lego
Hmm, this set is US$679.99 and 9090 pieces. The average for new sets is US$0.10/piece (ten cents per brick, expect higher rates for licensed IP), so at ~$0.074 per this set is actually beating the ratio. Yes it's expensive but it's probably priced fairly given the size.
I own that set and added a light kit to it. It’s one of the few sets that aren’t a pain to build with multiple people. The main box has three smaller boxes that are essentially their own set. The ship when complete can be displayed as three individual sections or snapped together. The light kit I bought is also three separate powered systems. I just have them all plugged into a powered usb hub with a splitter. I also liked that the instructions have little facts about the titanic all throughout. Building the outer hull gets repetitive…I did the last 2-3 panels of it from memory.
It sort of tracks though for price per piece (a flawed but still useful metric). It's got 9090 pieces, which makes the price per piece about 11c.
Which is about the average.AUD also doesn't seem to be losing out in the currency conversion - it's currently 680usd, which converts to more than 1000aud.
Still could never afford to drop a grand on a Lego set.
To be fair to Lego, which I agree is crazy expensive, they have tighter tolerances in flaws than NASA does. I work in manufacturing, through a different type, and tolerances that tight mean a huge amount of your production becomes scrap.
You could discuss the whether perfectionism is worth the waste, and that's a valid point, but Lego is at least delivering a solid product
What a rediculous, and untrue, comparison to make. NASA (1) isn't a consumer manufacturing company, (2) makes an absolutely insane variety of types science experiments from space telescopes to supersonic planes, (3) absolutely makes/uses parts with orders of magnitude tighter tolerances than Lego holds.
This. Lego has amazing tolerance for a toy, but isn't leading across the whole of the injection molding industry.
They make plastic though. Surely they recycle the scrap
Still takes time to run the recycling systems and therefor money.
Also, think of it this way - you spend $X per 1000 bricks, but you can only sell 10% of those bricks. The remaining bricks get melted down at a cost of $Y. You then spend $9X/10 to produce another 900 bricks, of which only 90 are sellable. Rinse and repeat until all bricks are viable. You'll have spent a hell of a lot of money producing the later batches.
Lego's competition has been improving their quality in the last few years, to a point where I'd argue some are on par or better (Cobi, Mould King, Xingbao).
At the same time Lego has started to produce in China like almost any other competitor and their quality has lapsed somewhat. Especially color accuracy has allegedly been shite, even in some VERY expensive sets.
Lego just isn't worth an almost 100% premium, imo. If you're in Europe check out Bluebrixx and Cobi. One makes licensed Star Trek sets, the other licensed cars like Škoda, Opel, Fiat, and others.
This is news to me, but I have been away from things for a while.
Once I worked out that Lego work to the same tolerances as the transistors in a Pentium II CPU. It's probably a better example than NASA as NASA makes huge things that don't require submillimetre tolerances and tiny precise instruments that couldn't have been made a couple of decades ago.
So much that it's been used to make precision scientific equipment when the normal equipment would cost far far more.
I dare say that Fischertechnic/Meccano would've been a more durable solution in all those cases.
Even when I have extra income, I just cannot bring myself to spend several hundred dollars on Lego. They had this Batman shadowbox set that was fucking DOPE and yeah, I could have saved up to buy it, but if I did I know it wouldn't make me happy knowing how much I'd spent on it, I'd just always think omg, I dropped hundreds of dollars on this, am I an idiot?
Something that I came up with during the pandemic was to buy, build, and then resell full kits in basically new condition on a site called Bricklink. It's like eBay for LEGO only, with an insane number of filtering options and seller base (FFS I found kits for sale I played with as a kid lol).
Doesn't quite work out to "free" and it's a bit of a hassle, but it solves that problem for me of wanting to enjoy a big involved build, but being a (boringly) sane adult who can't justify spending hundreds of dollars on tiny plastic (magnificently designed, engineered, and mfg'ed) bricks.
Edit: Check it out lol
That is pretty fucking sick
There are also few sites that let you rent the different sets. My brother's used NetBricks and it sounded like it could be another option if the buying/selling thing makes it too much.
From what he told me is you pick a set/s online, the kit comes in the mail, build and enjoy it for a bit, then you would tear it down completely when you are bored of it, stuff all of it in a special zip lock bag and send it back for your next set. He told me they go over all the returned pieces to look for damaged/missing parts, "sanitize" (probably just wash them) them, and repackage them for the next renter.
This is awesome! Thanks for the link!
For some people I could see it as a fun thing/whatever. I always see the end result being: now where do I put this... These things are huge (comparatively) and I would have to empty out a whole shelf somewhere just to house it.
Lego products based on popular IPs are expensive from what I've noticed.
I was buying one set a year to do when the rains come here in mid-fall. And then $400 sets starting showing up. Now I no longer buy LEGO.
I honestly don't get what companies are thinking with these prices. They're all raising prices, despite reporting record breaking profits, and for me the experience has been the same as yours, I just buy less or stop buying completely.
How long until we can torrent a set and print it in 3D?
You already can, the shape of the Lego brick fell into public domain, you can find legal knock off of their design (on AliExpress for example). The problem is that plastic and electricity cost so much you don't save a lot compared to an industrialised environment.
Mono-color style probably significantly sooner than full color.
You wouldn’t download a brick.
You see what you want to see?
Maybe I dont get the joke, but Duplo is part of Lego..
@reddthat Too real.
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