It was all a part of trying to look more masculine and trustworthy is a landscape dominated by white men. She also used, and I kid you not, voice changing software to make her voice deeper.
Of course this all didn't help that there wasn't a single trustworthy fiber in her being. It was all smoke and mirrors.
Probably true. But also millions of regular sick people going to Walgreens for blood tests used these devices and got BS results. Not just rich people were affected by this.
The hilarious thing was that she was actually acquitted of scamming patients. She was only convicted of scamming investors for claiming that patients could be treated using false tests.