Leaked Xbox Boss Email Perfectly Explains Why Game Publishers Are Eating Themselves Alive
Leaked Xbox Boss Email Perfectly Explains Why Game Publishers Are Eating Themselves Alive
Head of Xbox Phil Spencer pitches Game Pass as an alternative to relying on big budget blockbusters
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How about fix the ballooning development costs? Games dont need $200 million plus to be good. Maybe start with that problem.
We don't need super high quality graphics for every AAA production. Sometimes, Just good enough graphics, but with better interactivity with the environment like ToTK and Baldurs Gate 3. I mean , I love RDR2, but honestly, shrinking horse testicles is a bit too much attention to detail.
As an example, cell shading of ToTK still looks amazing and far more enduring as a graphics style. Also, Elden Ring, arguably has worse graphics than RDR2 or the latest CoD. But, because of it's amazing art direction it will age pretty well.
This can help really reduce the high dev costs.
The horse testicle physics are the heart of the game, and we should be boycotting any game that doesn't have them!
Game developers are scared of having to put horse testicle physics in their games but they need to understand this is the new standard!
They just are scared of having to actually watch horse testicles and truly understand what makes them work but that's just laziness talking!
I'm done giving developers a pass for not even putting in the minimum. Larian and Bethesda didn't even put horses in their games because they're so afraid of rendering the sack.
Everyone says Phantom Liberty will finally redeem Cyberpunk, so I can only assume CD Projekt has spent the past three years creating a perfect horse with the most dazzling balls we've ever seen. Can't wait for those RTX and DLSS 3.5 rendered oysters.
... As someone who hasn't played RDR2, or really paid attention to it... What? There are seriously shrinking horse testicles?
Yeah, Horse testicles shrink in cold regions of the map. It's kind of a dumb detail to be honest.
I need to know if this detail was in release notes, or some player found it by repeatedly checking his horse testicles.
Thats what this Spencer guy says in the email:
Over the past 5-7 years, the AAA publishers have tried to use production scale as their new moat. Very few companies can afford to spend the $200M an Activision or Take 2 spend to put a title like Call of Duty or Red Dead Redemption on the shelf. These AAA publishers have, mostly, used this production scale to keep their top franchises in the top selling games each year. The issue these publishers have run into is these same production scale/cost approach hurts their ability to create new IP.
I think a lot of that also gets spent on marketing.
The budget is also a marketing ploy. The average person hears about a game costing hundreds of millions to make and they think "well then, it MUST be good". It's more or a pissing contest among publishers. Most of that budget does indeed go to marketing and executive wages/bonuses.
And from the publisher's perspectives, that's really a good investment of the budget, because it doesn't just drive up sales. It also cultivates customer loyalty and fanboyism (e.g. "we are spending all that money because we believe in the game, and we want to give our loyal fans the best experience possible" is a very common line in pre-release interviews).
For example, there's a false equivalency among gamers, propagated by this kind of propaganda: "I have to pay the high prices and engage in microtransactions/DLC, because that supports the game developers and their high budgets". In reality, the people who actually make the game see very little of that money. Their wages, in most instances, are shit and do not reflect the hours they put in. However, gamers rarely want to understand that, and instead extend the publisher pissing contest among themselves ("the game I'm playing now spent more money than the game you are playing, therefore it's the superior product").
Seriously, I worked in media creation and like looking at movie budgets is painful for me cause so much of it is to pay people already at the top and overpaid more than enough.
Production and material costs haven't grown as much as marvel movies would make you think so it is all going to executives lawyers and heads of the sweat shops of special effects houses.
Even if it does, thats still too much money. How much money did Hollow Knight spend on marketing? Or what about Terraria? Or Minecraft pre-buyout? How much was spent on marketing for games like Deep Rock Galactic? I can guess probably less than $100 million each. Maybe even less than $10 million.
You're listing outliers that did well despite their smaller marketing budget. There are tons of great games from smaller studios that get buried because nobody knows about them.
Hollow Knight sold 2.8m copies as of 2019
Modern Warfare (2019) sold 31m copies
Or collectivize game studios.
They are at the point where they equate video games with Hollywood.
AAA video game budgets have surpassed Hollywood years ago.
Rightfully so. A lot of modern games are basically interactive movies and a lot or even very sophisticated interactive movies with fantastic storytelling, great acting, art direction, cinematography, music score, you name it.
Yeah, way more work went into something like GTA V than any movie. The script alone is orders of magnitude longer.
Well I don't know how long the GTAV script is, but A Girl Who Chants Love At the Bound Of This World: YU-NO came out in like, 1996 and its script has ~1,300,000 words in it.
That's more words than Mass Effect 1-3's scripts combined.
That's about 100,000 words less than the combined scripts of the entire Metal Gear Solid series excluding MGS5.
And YUNO was made by like, 25 or less people I think. At a time when making computer games was not so easy. They didn't have the tools that make game development easy like we do these days, they mostly had to write their own software and had to deal with a lot of hardware limitations.
Effort to make good games these days has actually gone down a lot. There is really no excuse to have such a massive budget and still release a bug ridden, unfinished mess.
They can still have similar production value and not be open world games that take 80 hours to finish. It just makes far more sense to me to bet small with tons of projects than to bet big with only a few, because then you'll find the PUBGs and the DOTAs that Phil is talking about eventually.