It never sat right to me the use of AI so i've never tried it, i wish we could one day have all the current AI features running fully locally so i won't have some company collecting even more on me.
As in, chat with it or make it generate stuff. Which ive done a few times to try it but hits my paranoia a bit too much. Corporations know more than enough by their trackers alone
Windows 10 seems to be using standard ad algorithms to personalise ads. There's the usual business that whatever data points it can gather like what you say, or search, or click on, is influencing what ads you're seeing.
With Windows 11, it's built from the ground up to be integrated with ChatGPT. I was sitting in a presentation months ago where Microsoft were presenting Copilot.
Your other comment below, I strongly agree with. I'm happy to be running Linux but I believe that the downsides can be configured out of your system. That being said, Divine Divinity is the only game I've run into so far that doesn't play well with Wayland but that not unique to me, Divine Divinity doesn't play well with anything.