I find the hype of something is inversely proportional to the quality of the end product. If some game company put 7 years into a game and their marketing was, "could be alright, see how you like it". I'd be all over that shit like white on rice.
Exactly. The hype is always bs because in big studio it is literally marketing's job to embellish/lie to generate hype and sales. Without a marketing dep you will only hear about games through word of mouths which imply the game made it on its own merits.
I wonder how much money was wasted on that Imagine Dragons song, that literally no one cares about now, that should have just been put into development.