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  • I had a potential use case for an LLM. Built it. Doesn't reliably work. It sometimes works but anyone can do sometimes. I use a computer for the task because it's consistent in the face of boring tasks.

    So far the only thing I've found LLMs are good for are tasks that have no value.

  • What I take away from these testimonies is that, again, the people in charge show that they have little understanding of and zero respect for the skills and craft of creatives — and in this case also programmers. We always knew that, but it is next level offensiveness to demand that skilled professionals use a subpar technology to "generate" ideas, designs and code.

    The art director who forgets all his learned process of idea development and instead just prompts Midjourney until he sees something he likes (but which his staff will have to backward engineer to make sense of) is a terrifying image of things to come. Fortunately I'm long out of the corporate creative treadmill.

    [Edited to spell "Midjourney" as one word. This is my organic human accreditation 😄]

  • The trend with AI seems to be that the folks with zero talent—the ones that have never poured themselves into a single cathartic creative, discovery, or research process once in their lives—are the ones pushing AI the hardest. AI art is a solution searching for a problem that has never existed. The only “problem” execs see is that they have too big of a headcount and need to reduce that ASAP so that they can pump out more soulless slop.

    The only slack I’ll give here is if you use generated images lightly as an inspiration reference point. Even then, the morality of how these AI tools came to be is questionable since they essentially plagiarized art from others. My theory is that it will also make our brains lazier similar to how map software does for navigation. Navigation makes sense though because it’s a mundane thing. Replacing your entire creative team with it though? Make sure to put some money aside for when your venture inevitably folds.

14 comments