Pride organizers say sponsors are pulling back amid DEI rollbacks, economic fears
Pride organizers say sponsors are pulling back amid DEI rollbacks, economic fears

Pride organizers say sponsors are pulling back amid DEI rollbacks, economic fears

Several of the country’s largest LGBTQ Pride celebrations have lost major sponsors, to the tune of $200,000 to $350,000 per event.
Several of the nation’s largest LGBTQ Pride celebrations are down hundreds of thousands of dollars in corporate sponsorships this year, with some event organizers saying promised funds have been withdrawn or reduced and others saying they’ve been ghosted by longtime corporate partners.
Pride organizers say some companies fear being targeted by the Trump administration over participation in diversity, equity and inclusion initiatives, while others are preserving cash in a tumultuous economy.