Humorous and quirky messages on electronic signs will soon be disappearing from highways and freeways across the country. The U.S.
It’s no joke. Humorous and quirky messages on electronic signs will soon disappear from highways and freeways across the country.
The U.S. Federal Highway Administration has given states two years to implement all the changes outlined in its new 1,100-page manual released last month, including rules that spells out how signs and other traffic control devices are regulated.
Administration officials said overhead electronic signs with obscure meanings, references to pop culture or those intended to be funny will be banned in 2026 because they can be misunderstood or distracting to drivers.
I’ve enjoyed these kinds of signs here in NJ. They’re no more distracting than billboards and actually get safety messages across better through humor. I think this is a bad idea.
If humorous signs are too big of a distraction, billboards should also be banned.
There's an electronic billboard in my town that suddenly becomes visible as you go around a curve in a highway with a complicated exit at the end. Accidents happen there all the time and I think the momentary distraction of the billboard changing at that critical point is part of the reason why.
Someone in the federal govt has too much time on their hands. Advertising studies have shown that these are the kinds of messages you need on “billboards” to attract attention and improve retention.
These messages are more so safety PSAs. I saw one in Maine during the Fall that read "Use your blinkers, pumpkin spice drinkers." Or something to that effect.
“Why are you trying to have the federal government come in and tell us what we can do in our own state? Prime example that the federal government is not focusing on what they need to be.”
Isn't the point to keep drivers awake by entertaining them? I've always been told the challenge of long road driving is the monotonousity, and aside from that it's easier since everyone is travelling in the same direction at the same speed
States rights, federal money… that’s how they got the drinking age increased and the speed limits passed: “do it or we’ll yank your federal road money you get”