I mean, there is that. But it's also their choice of things they advertise. Like, there'll be a billboard with five or six diverse shows, and they're all the sort of absolute drek I'd scroll past in the subscriptions I already pay for.
I see them and just think "I'm glad I don't subscribe to Paramount+"
I subscribed during a promotion for $2 and the only thing on the entire service I watched was Yellowjackets (and that's a Showtime series, so don't know why it was on there).
I don't understand why so many companies want their own streaming service when they don't have the content to carry one.