Empowering the visually impaired with neat visual codes
I saw this on my breakfast cereal box (in the US) and looked it up. A company called Navilens made this to help visually impaired people with things like street signs, etc... neat!
EDIT TO ADD: Haha, I forgot I am on lemmy so we're discussing the technology and licensing issues, instead of focusing on how this might improve the lives of visually impaired people.
You make a simple app and the company pays you small fee every time a scan results in a purchase. You also sell users' data because you obviously track all of that. Now companies selling accessibility products can target the customer with ads. Success!
It's easier than applying for grants, and no one seems to mind this kind of economy. It's just a win/win. That is, it actually helps the visually impaired, and no one seems to care about being tracked or installing an app. "So what's the problem?" /s?
It could have just been a QR code that links to a web page, but then who's going to pay for it? Back to begging for grant money. I work with a non-profit. Applying for grants is a full time job. ¯\_(ツ)_/¯
Using AR features as assistive tech (navigation, visual inference, etc) for the blind and visually impaired was the focus of most of my publishing up until a few years ago. I expect you’ll see more of this type of stuff moving forward, including codes like this and hidden calibration markers for indoor spatial orientation and object interaction.