At least two brands have said they will suspend advertising on X, the platform formerly known as Twitter, after their ads and those of other companies were run on an account promoting fascism. The issue came less than a week after X CEO Linda Yaccarino publicly affirmed the company’s commitment to b...
At least two brands have said they will suspend advertising on X, the platform formerly known as Twitter, after their ads and those of other companies were run on an account promoting fascism. The issue came less than a week after X CEO Linda Yaccarino publicly affirmed the company’s commitment to brand safety for advertisers.
Ads for brands including Adobe, Gilead Sciences, the University of Maryland’s football team, New York University Langone Hospital and NCTA-The Internet and Television Association were run alongside tweets from the account that had garnered hundreds of thousands of views, CNN observed.
Spokespeople for NCTA and pharmaceutical company Gilead said that they immediately paused their ad spending on X after CNN flagged their ads on the pro-Nazi account.
Ads for brands including Adobe, Gilead Sciences, the University of Maryland’s football team, New York University Langone Hospital and NCTA-The Internet and Television Association were run alongside tweets from the account that had garnered hundreds of thousands of views, CNN observed.
And there's literally an entire black market of veterinarians recommending a very specific antiviral to cat parents unfortunate enough to have their cats be among the 1% of the global cat population whose mutation of feline enteric coronavirus (FECV) to feline coronavirus (FCoV) brings about Feline infectious peritonitis (FIP), and that specific life-saving treatment is behind Gilead Sciences' refusal to release their patent to veterinary use...
The only surefire way for these company to control what their content appears next to is to rely on themselves. I expect them to start experimenting with the Fediverse, especially Mastodon, soon.
... Shitposting on Lemmy is still superior for organic marketing though, especially for movies.
How about a disclaimer for companies like people have when they play online. "Statements and opinions made by users do not reflect those of X" ESRB for ad companies to get it.
I'm glad companies are pulling out of X but I've never understood this reasoning for removing your ads tbh.
Every single person who sees your ad knows that it has just been served by the website and has nothing to do with the post/content or author.
Like on youtube, why do companies not wanna advertise on a video with cussing? We all know that the language used in the video has nothing to do with the ad playing before.