Reminds me of when we used colored stickers to identify the least (green) to most (red) rush job on the shop floor. Next thing we knew the project managers were going around with just red sticker and putting multiple on one job to show it was REALLY rush.
The first AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA game launches.
"It's not a bad game, it's a AAAAA title!"
"Oh great, yet another AAAA game from Ubisoft".
That high number of A's is becoming a synonym for a bad rushed game with a big budget.