Tim Cook just officially announced that more than half of Fortune 100 companies have purchased at least one Apple Vision Pro. Here's why.
Enterprises including KLM Royal Dutch Airlines, SAP, Porsche, Lowe's, and EnBW have publicly confirmed using Apple Vision Pro with custom visionOS software.
This just seems like good news for VR as an industry.
yeah I would not be surprised for any company in particular to have a purchase of it on the books. some group looking into it or even a spoiled higher up deciding to get one. wake me if the rank and file get one with their laptop.
Classical VR use cases like simulators and 3D design are better served by competitors. Most of the software runs on Windows or Linux, and you'll likely want the most ludicrously powerful graphics card(s) you can fit into a computer, which an M3(?) chip is notably not. Also proper controllers are generally useful for professional VR applications.
But at least it's good for productivity, right? Wrong. For productivity purposes, it's effectively an iPad Pro with an infinitely large screen, awful battery life, that is somewhat bulky to transport and costs at least 4000$ by the time you have a keyboard and a reasonable amount of storage. And all of that for a device on which you, as of now, can effectively only write emails and edit videos on.