Skip Navigation
7 comments

  • Why? The illusion of choice? Are Nothing's phones not selling well?

    • The CMF brand is aimed at the budget audience. Meanwhile nothing is in the upper midrange segment. Thats why.

      • Still seems strange, why not just open a new line with the Nothing name? Samsung lines goes from A15 to S22 Ultra within the same brand

    • Every Chinese brand has done this, including OnePlus (Nord), so I guess Carl Pei knows why they do it and why it works

7 comments