What do people today act like is new, when it's already have been a thing or already been around?
Gamers like to make it sound like $70 is a new thing today for video games. When, I've seen adverts of games back in late 90s and early 90s that were priced $70. It's always been around so I find it ridiculous that so many of them complain that the pricing is too high when, it's been a thing.
Even more dumb is that sales are stupidly frequent so why even bother trying to pay $70 anyways besides FOMO.
No console went for $100 new when it first came out. Those were the prices long after the economy of scale made it a profitable gamble to sell the hardware at a loss to drive game sales and make up the difference and then some.
I remember Super Nintendo games at ~$60-$70 at first release. They quickly came down in price to ~$40-$50 after a month or two.
Looks like that ad came out in 1996 based on the games featured (a lot of sports games release the year prior to the date of the title). By then the Sega Genesis was already 7 years old and was fairly obsolete by then, as the Sega Saturn, Sony PlayStation, and Nintendo 64 had been released. That's why it was only going for $100 then.
One of my favorite memories is my mum taking me and my brother to a toy shop that sold games after we finished the school year and getting second hand games. Every year my mum did this for us and we'd usually get like 2 for the price of 1. We didn't have a lot of money so new games were only got on Xmas.
There was a day before games came on a CD. You remember the good old floppy disk? Yeah, Walmart had brand new games that fit on a single floppy disk for $5.
Oh yeah, I know there were plenty of bigger, better, more expensive games pretty much all along. Still, I loved that $5 section at Walmart, I'd buy a new game almost every week when I was around 13 years old.
...That's because maybe you got them used or something? Like, name me one retail store back then selling games for $5 just out of the blue. I won't wait because you wouldn't come up with anything.
You are mixing used markets with retail prices here. Just stop embarrassing yourself.