Apple's efforts in AI could pay off in its WWDC announcements, but it is also very keen to protect user data at the same time. Here's how it will get done.
This is the title I still get when using Voyager title auto-fill even though I see it's different now. Thankfully this is not reddit so I updated it now.
it will be interesting to see how apple tries to instill consumer trust for doing something technally less secure than microsoft’s on-device copilot garbage (which was kind of a PR failure as we all know). as always, apple knows when to innovate and knows when to follow the leader
don’t get me wrong, both companies are profit seeking entities but it’s always impressive how apple uses marketing to pull off parallel implementations with 99% less uproar. in my view, articles like this are a grassroots of what it’s planning to maximize support
edit: to be more clear this is an apple enthusiast comment; i am inspired/in awe by apple’s marketing talent and product strategy. i am just highly critical of the AI trend going around
So the information still leaves your device. I don’t understand how the manufacturer of the hardware in the data center makes a difference to privacy or security?
I don’t know all the technical details of how this works, but I read that they’re planning to use their “Secure Enclave” functionality, which is hardware based.
Yeah, but it'll be Secure Enclave in data centre hardware, not on your phone. Basically they're just using their own proprietary HSMs to encrypt data on the server.
Not convinced that this will really add any privacy benefits over other confidential computing solutions already offered by AWS/Google Cloud/Azure. That said, it is fairly private - just not as good as on-device.