Apple's efforts in AI could pay off in its WWDC announcements, but it is also very keen to protect user data at the same time. Here's how it will get done.
it will be interesting to see how apple tries to instill consumer trust for doing something technally less secure than microsoft’s on-device copilot garbage (which was kind of a PR failure as we all know). as always, apple knows when to innovate and knows when to follow the leader
don’t get me wrong, both companies are profit seeking entities but it’s always impressive how apple uses marketing to pull off parallel implementations with 99% less uproar. in my view, articles like this are a grassroots of what it’s planning to maximize support
edit: to be more clear this is an apple enthusiast comment; i am inspired/in awe by apple’s marketing talent and product strategy. i am just highly critical of the AI trend going around