Turns out they're legit, and partner with lgbt+ organizations. Unfortunately a lot of the lists I saw for other queer friendly companies are pretty localized to microbreweries. So as usual if you want to support lgbt+ companies, look local
Feels like someone saw how easy it is to pander to conservative chuds and figured the same could be done for "gay men" (read young white liberal women). I don't see how anyone in the target demographic can view something like this as anything other than incredibly insulting.
I'm a middle aged white woman and I find this concept hilarious. But I don't want to buy it because 4% is fucking weak. I want to make my own "gay water" and serve it at parties.