Fun Fact: the current head of Google's search is the same guy that was in charge of Yahoo's search right before they folded their own search and just started licensing Bing.
You can disable the AI stuff and other nonsense if you do a "web" search, it's in the list with images, videos etc. Theres also a thing you can add to a search url to do it - &udm=14.
Malware disguised as legitimate software getting served as ads.
Just a few months ago people were shown faked websites for obs studio when searching for the original. They should vet whose ads they're serving instead of just certifying certain corporations.