Google is testing verified checkmarks in search
Google is testing verified checkmarks in search
Blue ticks, but for business web links.
Blue ticks, but for business web links.
Every individual false positive does several orders of magnitude more negative than positives of "not verified" fake links.
It would be much less damaging to red flag questionable links (and remove clearly fake links as often as possible to avoid fatigue).
But how much can I charge to be verified, versus how much can I charge to not have your link flagged or removed?
Yelp has the numbers.
After which they start charging you for a check mark.
And that's when scammers/disinformation campaigns can really take advantage of this system.
People are more likely to trust a "blue check mark", so finding every way to trick the system into either giving one, or making it look like they have one will become a high priority.