I believe he actually genuinely does. Want it all. Eventually. Hence the heavy pivot into VR and AR years before its actually practical.
Nobody can dethrone google as the gateway guardians to the internet or apple as the almighty hardware lords, but you can beat them to the next thing, whatever that is.
If you want to be the worlds most powerful company, you gotta aim high.
Both of those companies plateaud years ago and have been riding on hype ever since. Neither has done much of any consequence in 5 years or more. They used to at least have a decent product to offer but they, like every other company, have been cutting so many corners in the endless pursuit of growth that the innovation and utility they once provided is quickly disappearing.
Yep. That's because innovation is secondary to marketing and market control once you're already on top.
Innovation comes with risks, that shits for peasants. When you're already on top you have access to better tools. Zuck has to innovate something just because he wants to grow. Or buy someone else's innovation, that works too.
Hey, iPhones are still pretty dang good phones. The issue is that, even assuming they're the best phones on the market, their pricing is still ridiculous.
That’s the reason they wanted to make their own phone. They wanted it all
It's also basically why they bought Oculus. The phone didn't pan out, so they bet on the "head-mounted phone" as the hardware platform of the future, and this time they'd own the full stack rather than having to work around Apple, Google, and Microsoft.