My right wing neighbor dropped this conspiracy on me a few months ago, when Kelce and Swift just started dating. His thought was that Kelce had a COVID vaccine commercial, and the government was using him and Swift to reach a broader population of little girls to brainwash them into getting the vaccine for the "fake disease".
I haven't followed up with him on it, but now that the Chiefs are in the Super Bowl, I'm sure he's doubling down on his crazy conspiracy theory. I guess I shouldn't say "his" theory. I didn't realize it at the time, because I don't mainline Fox News and News Max, but I guess this must have been something my neighbor heard on some crazy show at some point.