Using the term ‘artificial intelligence’ in product descriptions reduces purchase intentions
Using the term ‘artificial intelligence’ in product descriptions reduces purchase intentions
Companies may unintentionally hurt their sales by including the words “artificial intelligence” when describing their offerings that use the technology, according to a study led by WSU researchers.
researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior
The findings consistently showed products described as using artificial intelligence were less popular
“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”
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Well duh. Stupid people are scared of the phrase, and clever people are annoyed by it. That just leaves the Belgians
That sounds like a dutch joke.
Sounds like something a Belgian would say 🧐
Do you know how copper wire was invented? Two Belgians found a penny on the ground.
The Belgians are fine, but we don't want the Dutch!