Took them long enough. The ad networks, and companies like Google, know more about me, than my own immediate family. My preferences, my complete location history, my hardware info, and everything in between. The fact that this is allowed to begin with is absolutely mental
The feature is going away but on Google Maps they have a Timeline section where you can go back and see exactly where you've been each day. I found it useful when I traveled in Japan to see the names of shops and restaurants I stopped at but then realized... Google has known everywhere I've been for over a decade now. Hmm.
And all that data probably takes up less room than a few pictures, could easily be stored locally, and encrypted locally before backing up on a server. But why give individuals control and privacy over their own behavior and history when you can sell it to anyone and keep the profits for yourself? /s