Took them long enough. The ad networks, and companies like Google, know more about me, than my own immediate family. My preferences, my complete location history, my hardware info, and everything in between. The fact that this is allowed to begin with is absolutely mental
The feature is going away but on Google Maps they have a Timeline section where you can go back and see exactly where you've been each day. I found it useful when I traveled in Japan to see the names of shops and restaurants I stopped at but then realized... Google has known everywhere I've been for over a decade now. Hmm.
And all that data probably takes up less room than a few pictures, could easily be stored locally, and encrypted locally before backing up on a server. But why give individuals control and privacy over their own behavior and history when you can sell it to anyone and keep the profits for yourself? /s
Yeah, no fucking shit. Could have told you that without the need to spend 100's of millions of dollars on the investigation. Here's a free one for you. Google, Apple, Microsoft, Amazon, listen to phone calls and ease drop on conversations near home assistants too. The fact that you get an ad for the thing you just talked about 10 min ago should prove that to even the dumbest asshole.
And the really shocking thing is how easy that was to normalize.
Talk about random thing at dinner, phone in pocket.
Post dinner, hit up Insta and boom, ad for random thing.... and at that point, some people go "heh" and keep scrolling. Some likely think it's "the algorithm" being magical and just using other context cues to guess that they would have mentioned it at dinner. Many have realized that, in fact, the devices you pay for and subscribe to are actively spying on you. Constantly.
And yet, the number of people who have opted out of using these devices and services is relatively minimum. There is a good reason for that: many of these services are so ubiquitous, they look and feel like utilities. And in some cases, they effectively are, as it can be impossible to use another service without a smartphone.
Hell, I can't even pay my damn rent without using some stupid app.
What this demonstrates is how good tracking is now. They’re not listening to your microphone, at least not while your phone is in your pocket or whatever, because they don’t need to. They can already see your fingerprint, what websites you’re visiting, what your searching, and all of this applies to people you know as well- people who likely aren’t privacy conscious and share all contact info with whatever app is requesting. Listening to the mic is not necessary to suggest highly relevant ads.
Let's hope they also do something meaningful about it.
A few million dollars in fines will not fix it. Making it a felony, convicting and punishing the people responsible (extraditing them if necessary), might.
Local and state government's across the country have signed deals with private companies to install license plate readers and databases. The private companies are already toying with selling the data (again) for non law enforcement purposes.