Right, who buys that many mattresses that there needs to be three large mattress shops in the one area and than another actual house shop like Harvey Norman furniture right near by too
Are you Italian? Because there's a famous mattress firm that does ads all the time on TV, and they've been doing it for 30+ years.
There was a satirical magazine many years ago where people could vote for "the best things list", and one of the items on the list was always "let's chase away the Mafia from town of the mattress firm"