Apparently the story goes that this 20-25 year old bottle was found in 2016(?), which went viral online, and Nintendo wound up sending the guy an unopened SNES anyway. (Plus a bunch of other stuff)
Just the whole contests being offline and straightforward in general.
Nowadays, it's "enter the code on our website, view the ads, give us your name and email so we can send you more ads and sell your info to other advertisers. Also, you're not a winner. Buy more [product] and try again!'
I miss the days when your bottle cap said "You won a free 20oz bottle" and you could just hand that to the cashier as if it were cash.
I worked in a grocery store during these promotions. Only the winning bottles had anything printed under the cap, so you could hold an unopened bottle up to the light to see. If you saw text, it was a winner, and I would stash those in the beer cooler for break time.
I know you could peek under the cap that way, but I also recall caps that said "Sorry, try again" or something like that. Maybe those "not a winner" messages were added as a response?
In the summer of 1980 RC Cola was giving cash prizes from the bottle caps of glass bottles. None of it was serious money. I remember five, ten, and twenty five cent winners with maybe a dollar thrown in there every once in a while.
It was pretty exciting for me to find a quarter under my bottle cap. That would buy a candy bar at the time, so sugar rush bonus!
Oh no. The amount was printed on the underside of the bottle cap. You had to pull out that little plastic gasket to see it. Then you'd exchange the bottle cap for whatever coin from the cashier.
I did always wonder the logistics behind that. Did those businesses get reimbursed from the contest runners? I like the idea of them trading in their piles of caps for cash
When I worked at a chain grocery store, a manager would routinely close a register to balance the till, but also remove the coupons which were supposed to be compared to the computer system for accuracy, but mostly just got shoved into an envelope to send in to a regional place to sort by manufacturer and claim the $$$.
It was actually more profitable for the business to accept the bottle cap because the vendors accepted the bottle caps back and gave them an additional eight cents.
I'm sure that doesn't seem like a lot but I mean hey you get an extra couple of bucks you make some kids happy everyone wins. Most businesses typically run on net 30 payments anyway so it's not like it's a huge ordeal for them to hold on to a couple of bottle caps for a week.
I had a really long steak of that with scratchers lottery tickets. I bought five $1 scratchers, won a couple dollars, so bought scratchers with them, and just kept doing that. At some point, I cashed in my original $5 because I'd won more than that on a round, but it was a freakishly long streak and I was sad when it ended.