Ford misses Q2 earnings by a wide margin as EV losses reach $2.5 billion in 2024
Ford misses Q2 earnings by a wide margin as EV losses reach $2.5 billion in 2024
Ford (F) released its second-quarter earnings on Wednesday. Although Ford beat top-line expectations with revenue up 6%, it missed Q2 2024...
cross-posted from: https://lemmy.ml/post/18375653
I mean, look at your pricing Ford.
Give me an EV Truck for under 40k and I'll buy it.
I feel like these stories are all different versions of "Americans buying power has completely collapsed"
Honestly, I have a solid job and I still can't see myself spending 40k on a car. That's just such a crazy amount of money to put into something that sits outside in front of my house 50% of the time doing nothing.
I probably will never again be able to buy a new car, because I'm from the generation where 5 year loans are the absolute MAX I'd ever do on a car.
Should’ve made efficient cheap EVs instead of copying Tesla and going for luxury high end EVs
So I decided to look up the base model F150 Lightning.
It has a 360 camera, heated 8-way adjustable power seats, light bars, whatever "Copilot360" is, a 12" touch screen, another 12" screen instead of a gauge cluster, LED steering headlights, a power frunk, and a 2.4 kW inverter.
$65k. I don't need literally any of those features. "Base model". Lol.
The point is to pump out 'luxury' vehicles with tons of high markup features so that they can earn the most per unit and recoup their investment quickly just like Tesla did. The problem is that this coincides with high interest rates, high inflation, and a market that has a lot more competition than what Tesla faced a decade ago with everyone else jumping on the bandwagon too. We're essentially witnessing what's been going on with streaming services over the last few years except with high ticket items.
They apparently just dropped the “Pro” model which was 50k
For real - make a Ranger EV and that fucker would sell like hotcakes.
No shit? They essentially dont have any EV offerings that arent luxury priced.
They need an EV Taurus or Focus, not a fucking SUV or pickup truck.
They don't even sell ICE or Hybrid Taurus or Focus models in the US. They want to sell trucks and SUVs only.
Give me a truck the size of the old rangers or Chevy S10 that's an EV
I don't want a swollen monstrosity that's also an EV
Still wondering how apartment dwellers are meant to buy (more specifically: charge) EVs.
We have a housing crisis and a push for EVs everywhere at the same time. And yet no major investment in infrastructure -- nor anything major to alleviate the housing crisis, either.
More curbside chargers on utility poles would be cool.
I have friends who charge at work, the grocery store, or just go to a Supercharger once every few weeks. Some people find ways.
It's what happens when most employers don't pay more as "inflation" prices stay ever higher than the pay vs cost of living will allow for other kinds of purchases
I feel like the people who buy Fords and the people who want EVs don't overlap that much.
I bought a hybrid Maverick and would gladly trade it in for an EV Maverick if they would get off their asses and actually make it. We need AFFORDABLE EVs, not 6 figure Lightnings.
Losses.. yeah. By chucking a lot of costs into a year losses can be as high as you want.
Couldn't have happened to a more deserving company