That's my take. Convincing my little kids to at least bring a hat when we canoe or hike, like I'm torturing them. Last hike we got rained on, "Why you keep wiping your face like that? OH, bet you wish you had brought your new hat!"
They're cooking in the sun while I dip my hat in the river and slap it on. No problems here!
My wife is far wiser. Despite being a city girl, like, never-been-in-the-woods-before city girl, she learned quick. We easily have 20 hats between us. And spares at camp, in the car, in the truck, everywhere.
I’ve definitely noticed significantly more people still wear hats in the city. Walking all over the place and taking trains and busses means way more outside exposure day to day so could explain why more people still wear hats around here.
I saw that in my feed and thought, "because it's a needless pain in the ass most of the time unless it has utility?"
When every man and woman had to wear a hat whenever they went out and those hats did very little to do things like keep them warm or cool (especially women's hats)... what's the fucking point?