Coca-Cola’s new AI-generated Christmas ad is as bad as you’d expect
Coca-Cola’s new AI-generated Christmas ad is as bad as you’d expect
Toys’R’Us released a TV ad generated with Sora a few months ago. Everyone loathed it and the ad caused massive brand damage. Toys’R’Us executives considered it a huge success. [YouTube; NBC] You ne…
They should have just re-ran the original ad, this AI remake is just awful.
Or like AI upscale if you have to.
This is something I would expect to see in a meme making fun of AI, not coming from a multi-billion dollar, global mega-corporation.
Gross.
The worlds first AI generated TV ad was for Toys-R-us (Canada, I believe) and was surprisingly decent. Not amazing, but certainly passable compared to plenty of non-AI ads. When I saw that I knew we'd have many more AI ads because the cost of producing them is likely startlingly cheap and lightning fast compared to the casting, set design, shooting, and editing needed for traditional ads.
You mean ‘Creepy Polar Express Harry Potter dies and goes to so-fi toy heaven’? It was not a decent ad. It was weird and smooth. Every shot was just short enough to prevent Sora from giving the child sixteen eyes and giraffe antlers. The writing felt like ai. “One day this guy had a dream. He dreamt about dreaming of his dream. We hope you can dream a dream someday to” while a version of the toys r us theme plays that sounds like it’s been composed for the cinematic trailer for the gritty Toys R Us film.
It was just weird.
This Coke ad is just as bad. The trucks change shape in every shot. At one point the AI thinks that the angle of the trailer means that it doesn’t have a truck at the front, so a trailer drives itself into town. Again, every shot is short in order to stop the AI from making the polar bears melt into each other. No one commits to a movement, the AI does not understand it is drawing squirrels so doesn’t understand how squirrels move, which makes the squirrels sort of mill about for a bit on screen before we cut away rapidly. Uncanny and creepy.
This is a bad trend that I don’t think we are going to see the end of.
It was not a decent ad. It was weird and smooth.
You ignored the statement I made after "decent". I said:
and was surprisingly decent. Not amazing, but certainly passable compared to plenty of non-AI ads.
There are mountains of ads sharing the airwaves right now that are far worse than that Toys-r-US ad. AI ads don't have to be award winning or groundbreaking, they just need to blend in enough to not be uncomfortably out-of-place when a viewer is just half paying attention. If AI can make ads at least not as bad as other non-AI ads (which I believe it did for that one), there will be many many many more AI ads simply because of how cheap and fast they are to make compared to the other low and middle quality ads currently airing.
it's okay, because i will likely never see it. i haven't seen an ad in months. it's because i don't watch tv and the web has become unusable without adblock. i would be okay with unintrusive ads on the sides of webpages, but it's too complicated to allow only those. so it makes sense for ad companies to switch to horrible AI ads, because (exaggerated) only like 5 rednecks without adblock see them.
Ah, but by making some buzzword ai ad and also, having it suck, they've got "news" outlets talking about it. And by extension, us talking about it. Yes, you and I try to live in ad- free bubbles, but here we are thinking about Coke.
it's actually ironic, that i switched from coca cola zero to water with guarana powder last month. it's slightly less convenient and doesn't taste so good, but i think my health already improved a bit. drinking that much acid and sweetener really did a number on me.
I'm pretty sure the only time I see ads is at my grandparents' TV